Sales and Marketing Manager Job at International Institute of Gastronomy in Nepal

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Sales and Marketing Manager Job at International Institute of Gastronomy in Nepal | Sales & Marketing Jobs in Nepal, Manager Job, Private Job, Full-time Job | Apply Now

Position: Sales & Marketing Manager

• Location: International Institute of Gastronomy (IIG), Nepal
• Employment Type: Full-time

Job Overview:

The Sales & Marketing Manager will be responsible for driving student enrollments, building brand awareness, and expanding corporate partnerships for IIG. This role requires a dynamic individual who can develop and execute strategic marketing plans, manage promotional campaigns, and establish strong industry relationships to enhance the institute’s market presence.

Key Responsibilities:

1. Sales & Business Development:

• Develop and implement student recruitment strategies to achieve enrollment targets.
  Identify potential B2B and B2C markets for promoting IIG’s programs.
  Build strong relationships with schools, colleges, agencies, and corporates to drive enrollments.
  Maintain an active student inquiry database and follow up effectively to convert leads into admissions.
  Identify new market opportunities, partnerships, and sponsorships to expand the brand reach.

2. Marketing & Branding:

• Create and execute a comprehensive marketing plan to enhance IIG’s visibility.
  Manage digital marketing strategies, including social media, SEO, PPC, and email marketing.
  Oversee content creation for social media, blogs, websites, and advertisements.
  Coordinate with designers and agencies for brochures, banners, and promotional materials.
  Develop and maintain a strong online presence for the institute.

3. Event & PR Management:

• Plan and manage education fairs, open days, workshops, and industry networking events.
  Develop and nurture relationships with media, influencers, and hospitality industry leaders.
  Represent IIG in seminars, industry events, and student recruitment fairs.

4. Market Research & Performance Tracking:

• Conduct market research to analyze industry trends and competitor strategies.
  Generate weekly and monthly reports on marketing performance, lead conversions, and sales insights.
  Monitor the effectiveness of marketing campaigns and make data-driven improvements.

Job Specification:

Education & Experience:

• Bachelor’s or master’s degree in marketing, Business Administration, Hospitality Management, or a related field.
• Minimum 3-5 years of experience in sales & marketing, preferably in education, hospitality, or F&B industry.
  Experience in student recruitment, digital marketing, and partnership development is an advantage.

Skills & Competencies:

• Sales & Negotiation Skills: Strong ability to convert leads into enrollments and secure partnerships.
  Marketing Expertise: Knowledge of branding, digital marketing, and content strategies.
• Communication & Presentation: Excellent verbal and written skills for engaging clients, students, and stakeholders.
• Leadership & Teamwork: Ability to lead a team, work cross-functionally, and collaborate with faculty.
• Analytical Thinking: Capability to assess market trends, campaign performance, and ROI.
• Adaptability: Ability to work in a fast-paced, dynamic environment.

Technical Skills:

• Proficiency in Microsoft Office Suite, CRM tools, and digital marketing platforms (Google Ads, Facebook Ads, Instagram, LinkedIn, SEO tools, etc.).
• Experience in graphic design or video editing is a plus.

How to Apply

Send a cover letter along with your resume at info@iig.com.np. Only short-listed candidates will be contacted. Resumes sent to the email address will only be reviewed. Visit website: https://iig.com.np/